VILSACK? WHO THE HECK IS VILSACK???

My introduction to farmers markets happened while I was living in Asheville, NC. Although I had heard about them earlier, it was during my thirties that I truly dove into the essence of these communal spaces.

Upon exploring the market, I vividly recall the initial shock at the prices of items like soap, green beans, and farm-fresh, free-range chickens. Who would be willing to pay this kind of money???

Well, it turned out to be me. It did take some time though. I had underestimated the effort, time, and creativity poured into the products until I started engaging with the vendors and asking questions.

The Botetourt Farmers Market holds a special allure. Every time I mention this gem to someone, I am surprised by how many are unaware of the exceptional products and individuals vending there. Many of us suggest making it your primary shopping destination and then heading to the grocery store for any missing items. A visit to our market promises a more enjoyable and enlightening shopping experience, possibly leading you to forge new friendships that day - maybe even more than one, depending on your engagement with the vendors.

Only July 25th, our Secretary of Agriculture of the sweet US of A, Thomas J. Vilasack signed a proclamation declaring August 4-10 NATIONAL FARMERS MARKET WEEK!!! Vilsack's declaration acknowledges that farmers markets provide an animated and inclusive platform for education and engagement, enabling individuals to learn about food production, nutrition, and community - a truth that resonates deeply. It is at the market that people can come to understand the significance of these magical places and why supporting them is crucial.

The document also highlights how markets significantly contribute to local economies by enhancing market opportunities, allowing farmers to sell directly to consumers and thus, retaining a larger portion of the food dollar within the community. How could this be viewed negatively?

If you are already a patron of the market, know that this proclamation also celebrates you too, as your support is integral to our existence. For those not yet supporting local markets, I hope this proclamation will encourage you to do so and know the importance of engaging with vendors and asking questions.

By engaging with vendors, you will come to appreciate why certain products are priced as they are, unravel the nuances behind terms like "free-range chicken," and gain insight into the dedication involved in producing quality goods. Additionally, you will grasp the significance of terms like "certified organic, naturally grown, locally grown, and sustainable."

What really makes my heart big is the realization that talking with vendors and asking questions leads to meaningful connections, laughter, and a sense of belonging to something greater than just yourself, it's an experience far richer than the mundane routine of supermarket shopping where you likely are checking out and bagging your own groceries.

While it may not be possible for everyone to do all their shopping at the market (yes, I am one of those people), there are still ample opportunities to visit, learn, and enjoy what the market offers. You might even have a unique idea to enhance the market (I dream of a drum circle at our market) or know someone who could be a valuable addition. Or perhaps, you are the one with a talent to share, making you a perfect fit for the local market.

At the very least, take some time to explore your local market. Ask questions, savor the offerings, soak in the atmosphere, and listen attentively. It's a wonderful way to kickstart your Saturday.

Ok, now go read the proclamation...

https://www.ams.usda.gov/sites/default/files/media/NFMW_Proclamation.pdf

P.S. Don't be afraid to ask me why my jam costs $8... and is on the rise. YIKES!

Love & Light